AI-Built Sponsored Products Campaign Architecture
Automated creation of Auto, Broad, and Exact match campaign structures for maximum keyword coverage.
Overview & Capabilities
Launching effective Amazon Sponsored Products requires proper campaign isolation. SellerSigma automatically builds a multi-campaign architecture for each managed SKU, creating Auto, Broad, and Exact match campaigns. Keywords are properly segregated to prevent internal bid cannibalization, with dedicated ad groups, budget caps, and algorithmic initial bids calculated from competitive market data.
Key Benefits
Isolated Match Type Architecture
Creates separate Auto, Broad, and Exact match campaigns to isolate top-performing keywords.
No Internal Bidding Competition
Automatically prevents your own keywords from competing against each other across ad groups.
Automated Initial Bidding
Calculates optimal starting bids based on target ACoS, product price, and estimated conversion rates.
Visual Campaign Hierarchy
Inspect campaign structures, ad groups, targets, and negative keywords in a single editor.
How It Works Step-by-Step
Select SKU to Manage
Mark a SKU for management in your catalog table.
AI Drafts Structure
The AI generates campaign names, ad groups, match types, initial bids, and daily budgets.
Review Proposal or Auto-Deploy
Inspect the drafted structure in Copilot mode or let Autopilot push it directly to Amazon Ads.
Monitor Performance
Track sales, spend, ACoS, ROAS, and impressions in real-time on your Campaign Editor page.
Technical Specifications
Frequently Asked Questions
Can I edit campaigns manually after the AI creates them?
Yes! You can manually edit bids, pause campaigns, or adjust budgets anytime from the Campaign Detail page.
Does this work with existing Amazon Ads campaigns?
Yes. SellerSigma can import and optimize your existing Amazon campaigns as well as draft new ones.
Ready to Experience AI-Built Sponsored Products Campaign Architecture?
Get started with SellerSigma in under 5 minutes and scale your Amazon Sponsored Products automatically.