Sponsored Products Campaign Builder
Three campaigns per managed SKU: Auto, Broad and Exact, with keywords drafted for that product.
Overview & Capabilities
When you turn on management for a SKU, SellerSigma drafts a three-campaign structure: an Auto campaign for discovery, plus Broad and Exact manual campaigns for targeted keywords. Keywords are generated by an AI model from the product title and any seed keywords you supplied. If AI generation is unavailable, your seed keywords or the title are used instead. Starting bids come from your settings and are capped at the level the product's price and your target ACOS can support. The structure is presented as a proposal, and once approved it is created in your Amazon Ads account with its ad groups, keywords and product ads.
Key Benefits
Separate Match Types
Auto, Broad and Exact run as separate campaigns, so each can be budgeted and bid independently.
Product-Specific Keywords
Keywords are drafted from the listing's title, and you can add your own seed keywords.
Margin-Aware Bid Cap
Bids are capped at the level the product's price and target ACOS can carry.
Manual Control
Edit keywords and bids, or pause a campaign, from its campaign page.
How It Works Step-by-Step
Manage a SKU
Mark a listing as managed and set its targets.
Structure Drafted
SellerSigma drafts campaign names, ad groups, keywords, match types, bids and budgets.
Approve
Review the proposal in Copilot, or let Autopilot approve it.
Created on Amazon
Campaigns, ad groups, keywords and product ads are created through the Amazon Ads API.
Technical Specifications
Frequently Asked Questions
Can I edit campaigns after they are created?
Yes. Keywords, bids and campaign status can be changed from the campaign page, and they remain ordinary campaigns in your Amazon Ads console.
Does SellerSigma manage campaigns I created myself?
No. It manages the campaigns it creates for your managed listings, and leaves your other campaigns untouched.
Try Sponsored Products Campaign Builder on Your Own Listings
Connect Amazon Ads and Seller Central, choose a listing, and review what SellerSigma proposes. Free for 30 days.