Search Term Harvesting & Negative Keywords
Promote customer search terms that convert, and block the ones that spend without selling.
Overview & Capabilities
SellerSigma imports the search term report for your campaigns nightly. Every Monday, and whenever you press Harvest search terms, it reviews the customer queries from each listing's Auto campaign against fixed rules. A query with at least 2 orders, and within your target ACOS where one is set, is proposed as an exact-match keyword, with a starting bid 15% above its average cost per click. A query with at least 10 clicks and at least 3.00 of spend but no orders is proposed as a negative exact keyword in the Auto campaign. Every proposal shows the query's clicks, spend and orders.
Key Benefits
Promote Proven Queries
Queries that have produced orders become exact-match keywords you can bid on deliberately.
Cut Wasted Spend
Queries that take clicks and spend without orders are proposed as negatives.
Published Thresholds
The rules are fixed and stated on this page, so you can check any proposal yourself.
Search Term Table
The dashboard lists your top customer search terms with clicks, spend, orders and ACOS.
How It Works Step-by-Step
Report Import
Search term data is imported from the Amazon Ads API nightly at 03:00 UTC.
Weekly Review
Every Monday at 05:00 UTC, or on demand, each Auto campaign's queries are checked against the rules.
Proposal Drafted
Promotions and negatives are grouped into a proposal per listing, with the reason for each.
Applied After Approval
Approve it in Copilot, or let Autopilot approve it, and the keywords are added in Amazon Ads.
Technical Specifications
Frequently Asked Questions
Is this AI?
No. Harvesting is rule-based, so the same data always produces the same proposal.
How recent is the data?
Search terms are imported nightly. Amazon attributes sales for up to 14 days after a click, so recent days can still change.
Try Search Term Harvesting & Negative Keywords on Your Own Listings
Connect Amazon Ads and Seller Central, choose a listing, and review what SellerSigma proposes. Free for 30 days.