SellerSigma
← Back to FeaturesOptimization Engine

Search Term Harvesting & Negative Bidding Engine

Turn high-converting customer queries into exact keywords while cutting wasteful ad spend.

Overview & Capabilities

Customer search behavior changes constantly. SellerSigma continuously parses your Amazon Ads Search Term Reports to identify search queries that generate sales. Converting queries are automatically harvested into Exact Match campaigns with boosted bids, while queries with zero conversions and high spend are added as negative exact/phrase match keywords to instantly stop spend leakage.

Key Benefits

Automated Keyword Promotion

Converts customer search queries with proven sales into dedicated Exact match keywords.

Immediate Spend Waste Reduction

Applies negative keywords to block non-converting search terms before they drain your daily budget.

Custom Conversion Thresholds

Set minimum order count and click criteria before harvesting search terms.

Search Term Analytics Table

Filter and analyze customer search terms across all campaigns, match types, and marketplaces.

How It Works Step-by-Step

01

Amazon Search Term Sync

SellerSigma automatically retrieves daily search term report data from Amazon Ads.

02

AI Evaluates Performance

Algorithms identify converting queries vs. wasteful non-converting search terms.

03

Harvest & Negative Proposals Drafted

Proposals are generated with specific bid recommendations and negative match assignments.

04

Apply to Amazon Ads

Approve in 1-click or let Autopilot apply negative and exact keywords automatically.

Technical Specifications

Data SourceAmazon Ads Search Term Reports API
Harvest CriteriaConfigurable orders threshold (Default: >= 2 orders)
Negative CriteriaConfigurable spend/clicks without sales (Default: >= 10 clicks, $0 sales)
Execution ModeBatch or real-time automated submission

Frequently Asked Questions

Will harvesting duplicate keywords across campaigns?

No. When a search term is harvested into an Exact match campaign, SellerSigma adds it as a negative keyword in the originating Auto/Broad campaign to prevent cannibalization.

How often are search terms analyzed?

Search term reports are synced and analyzed daily.

Ready to Experience Search Term Harvesting & Negative Bidding Engine?

Get started with SellerSigma in under 5 minutes and scale your Amazon Sponsored Products automatically.