SellerSigma
Platform Capabilities

What SellerSigma Does for Sponsored Products

SellerSigma builds Sponsored Products campaigns for the listings you choose, then reviews bids, search terms and placements on a fixed schedule. Every change is proposed with its reasoning first, and you decide whether proposals need your approval.

The Six Parts of the Product

Each links to a page with the schedules, thresholds and data sources behind it.

Approval Workflow

Autopilot & Copilot Modes

Every change is written up as a proposal with its reasoning. Copilot waits for your approval; Autopilot approves it for you.

  • Copilot is the default: nothing reaches Amazon until you approve
  • Each proposal shows the figures behind it
  • Account-wide mode with a per-listing override
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Catalogue

Listing Selection & Catalogue Sync

Your Seller Central listings sync through the Selling Partner API. You choose exactly which SKUs are managed.

  • Listings refresh every 12 hours, or on demand
  • Target ACOS, daily budget and starting bid per SKU
  • Read-only: your listings and prices are never edited
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Campaign Builder

Sponsored Products Campaign Builder

For each managed SKU, an Auto, a Broad and an Exact campaign, with keywords drafted by an AI model from the product title.

  • Separate Auto, Broad and Exact campaigns per SKU
  • Add your own seed keywords alongside the drafted ones
  • Starting bids capped by price and target ACOS
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Optimisation

Search Term Harvesting & Negative Keywords

Rule-based review of your Auto campaigns' customer search terms, proposing exact-match keywords and negatives.

  • Search terms imported nightly, reviewed weekly or on demand
  • Promote at 2+ orders; negate at 10+ clicks with no orders
  • Every proposal shows the query's clicks, spend and orders
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Optimisation

Keyword-Level Bid Review

Every keyword is judged on its own figures, so a keyword that pays can be raised while the campaign around it is cut back.

  • A per-keyword targeting report imported nightly
  • Judged once a keyword has taken 2.00 of spend, reviewed weekly
  • Each review moves a bid by at most 30% either way
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Diagnosis

Campaign Status & Diagnosis

Each campaign page states what SellerSigma is doing for that campaign and why, with the numbers behind it.

  • Spend still needed before bids are reviewed, with an estimated date
  • Detects campaigns bidding too low to be served or to reach a review
  • High-ACOS and low-conversion flags on the dashboard
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Connections

Marketplaces & Amazon Connections

Connect Amazon Ads and Seller Central through Amazon's own consent screens, in North America and Europe.

  • US, CA and MX; UK, DE and FR
  • Login with Amazon authorisation, revocable at any time
  • We never ask for your Amazon password
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Flexible Control Modes

Autopilot vs. Copilot Mode

Choose the workflow model that fits your operational comfort.

Capability / Feature
Autopilot Mode
Copilot Mode
Approval
Proposals approved automatically
Proposals wait for you to approve
Reasoning
Attached to every proposal, readable afterwards
Attached to every proposal, read before approving
When changes apply
Shortly after the proposal is drafted
Shortly after you approve
Your involvement
Review after the fact, if you want to
A decision on every change
Suited to
Products whose targets you are settled on
New launches, or when you want close oversight

Try It on Your Own Catalogue

Connect Amazon Ads and Seller Central, choose a listing, and SellerSigma drafts its campaign structure as a proposal for you to review. Free for 30 days.