Campaign Status & Diagnosis

Overview & Capabilities

A new campaign cannot be optimised until it has enough data, and from outside, waiting for data looks the same as doing nothing. SellerSigma's diagnosis states which situation a campaign is in and shows the figures behind it: how much more spend it needs before bids can be reviewed, with an estimated date; whether its daily budget has been running out over the last 14 days or is going largely unused; whether it is stalled, bidding too low to be served at all; and whether it is serving but spending too slowly to ever reach a bid review. The dashboard adds flags for high ACOS and low conversion. Diagnosis explains rather than acts. Changes come from the weekly bid review, which raises bids on stalled and too-slow campaigns and goes through the normal proposal flow.