Marketplaces & Amazon Connections
North America and Europe, connected through Amazon's own authorisation screens.
Overview & Capabilities
SellerSigma uses two separate Amazon authorisations: one for the Amazon Ads API, to create campaigns and read their performance, and one for the Selling Partner API, to read your catalogue and FBA stock. Both are granted on Amazon's own consent screens, so SellerSigma never sees your Amazon password, and either can be revoked from your Amazon account at any time. The tokens Amazon issues are stored encrypted with AES-256-GCM. Supported marketplaces are the United States, Canada and Mexico in North America, and the United Kingdom, Germany and France in Europe. Figures are shown in each marketplace's own currency.
Key Benefits
Two Separate Authorisations
Ads API and Selling Partner API access are granted, and can be revoked, independently.
Six Marketplaces
US, CA and MX in North America; UK, DE and FR in Europe.
No Passwords
Access is granted on Amazon's consent screens. We never ask for or store your Amazon password.
Local Currency
Spend and sales are shown in the currency of the marketplace they happened in.
How It Works Step-by-Step
Open Connections
Go to the Connections page in the app.
Choose Region
Choose North America or Europe, then Amazon Ads or Seller Central.
Authorise on Amazon
You are sent to Amazon's consent screen to approve access, then returned to SellerSigma.
Sync Starts
Advertising profiles and catalogue data begin syncing.
Technical Specifications
Frequently Asked Questions
Do North America and Europe need separate connections?
Yes. Amazon issues authorisations per region, so each region is connected separately.
Do I need to reconnect when a token expires?
No. Access tokens are refreshed automatically. You only reconnect if you revoke access on Amazon.
Try Marketplaces & Amazon Connections on Your Own Listings
Connect Amazon Ads and Seller Central, choose a listing, and review what SellerSigma proposes. Free for 30 days.